Quirky Is Cool

by Sean

Every day bright, talented, bored people are leaving their jobs behind and setting out on their own.  More and more of them can no longer take the dysfunctional environments of organizations that do not allow employees to express themselves creatively or offer meaningful work, and where success is dependent on taking orders and falling in line with the status quo.

quirky is cool

If I asked for a show of hands of how many people are passionate about the work they are currently doing, only 1 out of 5 hands would be raised…only 20% of us show any passion for how we spend more than a third of our lives, according to the Deloitte Center for the Edge’s 2009 Shift Index survey.

…hold on it gets better worse, another poll conducted by Gallup showed that another one out of five employees is so disengaged that he or she actively seeks to undermine colleagues at work.  Tell me there is not a whole lot of crazy going on!

In contrast, other than boss doesn’t want to wear a tie day, I mean, lets show them how “in touch” management is day, I mean, Casual Fridays there is not a whole lot of quirky going on.

Escape

Most of us do not make any changes.  We put our head down, disengage, piss and moan, convince ourselves that there are not any alternatives and trudge through our work day.  However, there are a growing number of people that seek alternatives, and there are more and more entrepreneurs  looking to provide solutions to this growing list of gray soldiers.

Most of us do not make any changes.  We put our head down, disengage, piss and moan, convince ourselves that there are not any alternatives and trudge through our work day.  However, there are a growing number of people that seek alternatives, and there are more and more entrepreneurs  looking to provide solutions to this growing list of gray soldiers.

One such company is escapethecity.org a business that was started by a couple of blokes that were tired of their cruddy jobs and tired of listening to themselves complain about their miserable existence that they set out to do something about it.

Their business “is a global community of talented corporate professionals who want to ‘do something different’, and they operate a website that connects escapees and organizations that might otherwise not find the talent or opportunities each needed.

Here is their description:

EsctheCity is for people who believe that there is more to life than working in a job that doesn’t excite them.

Esc is inspired by the fact that so many people who we have talked to find their current jobs unfulfilling. And frankly, we’re bored of hearing them (and ourselves) complain about it! We know firsthand how frustrating city jobs can be. We also know that leaving your job isn’t at all easy.

So we decided to build a website to provide our friends, their friends, and anyone else who is interested with a place where they could find Ideas, Inspiration and Information to help them make those changes that they have been dreaming about but not yet managed (or at least to help them investigate their options).

How is Esc going to help people?

Esc will help by showcasing people who have successfully made the changes that many people aspire to: their story, useful information for the transition, and really cool opportunities in that area. Our Esc Talks will allow you to attend live talks by inspirational people who have done amazing things with their lives.

You Can’t Catch Me

You might be asking yourself what has changed.  You have felt trapped, under-appreciated, driven to the brink of madness by short-sighted leaders for many, many years, why now?

The answer is the Internet!

The Internet and supporting technologies have stripped away the competitive advantages that big corporations once held, and these slow, monolithic organizations are fast becoming the dinosaurs of their day, they can’t catch you.

The economies of scale that big business enjoyed are no longer a driver of success, barriers to entry have been reduced to an Internet connection, and little guys like you and I can attract customers all the way around the globe.

Sonia Simone says that,

Everywhere you look, you might notice a new kind of flexible, smart small business. They serve a relatively small number of people. Big businesses drool over their profit margins and adaptability. Their customers are knocked out by what they do and how they do it. Oh, and one more thing. They’re taking over the world.”

The Business of You

These changes present opportunities for those willing to break from the old rules and set about creating something new. The timing could not be better for retirees or for us hearty souls experimenting with semi-retirement, we have the chance to start a small business and design it around our life, not the other way around.

There are opportunities to start a small business based upon our passions, talents, and experiences and share it with a global marketplace of like-minded souls…there are others out there like us!  We will be rewarded by our efforts and creativity, or need to look only at the face in the mirror to know where failure lies.

The most appealing thing about these new opportunities is that for once we are allowed to be ourselves, in fact, it is imperative that our business is an authentic part of ourselves, the business of YOU.  People want to connect with real people. Social media is creating opportunities for people from all over the world to connect with one another about specific subjects, no matter how strange, weird, or quirky they will find you if you put yourself out there.

Want to make a 6 figure income showing others how to Juggle?  It is already being done.

While underwater basket weaving was once relegated as a useless field of study, it is now possible to build social relationships with others that take this more seriously. Watch this video of underwater basket weaving.

Quirky is now cool!

 What makes you unique? How does your life plan align with your uniqueness?

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My daughter and I planted a vegetable garden last year.  It was her first garden and she was eager to learn the process, and like most kids, just couldn’t wait until she could start picking the summer vegetables.  Planting a garden can teach us lots of lessons, there is plenty to learn for both parent and child, both teacher and student.

new business ideas What will your business garden grow?

We filled our container with potting soil and made twelve shallow indentations with our fingers where our seeds would go.  I showed her how to put seeds into each hole, cover with soil, and lightly pack the soil around the seed so that it had something to attach to once it started growing.

“Daddy, you put more than one seed in the hole” she said to me as I showed her the process for the first couple of rows.  “You want to put 2 or 3 seeds in each hole” I told her, this gives us a good chance of having a new plant start from each hole we sow.  “But why?” she asked.  “You plant more than one seed in each hole because you don’t know which one will start to grow” I said.

Later that day it occurred to me that planting a vegetable garden is very much like starting a new business.  Too often I see people betting everything on a single idea, they stake their entire savings, retirement, and/or take on loads of debt because they are sure that their idea will be the next big thing.

But what if it isn’t?

Gardeners plant more than one seed in each hole because they know that not every seed will germinate.  They may very well be some of the finest seed in all the land, but there is still a chance that it won’t take hold, and if we risk planting only one seed our total yields may significantly suffer if they don’t germinate.

Can you see how this analogy might apply to your business?

When my wife and I started our bakery we were sure that we would find a market in the wedding industry.  We were positive that brides would love to give personalized, hand decorated cookies as gifts, or purchase them as a special desert item.  We spent almost 6 months contacting every wedding planner, event coordinator, bridal shop, and resort in the area to introduce our business and our new product to them.  We spent a lot of time, effort, and money on the wedding market because there wasn’t a doubt in our minds that this market was going to be big for us.

Some 3 years later we have sold less than $500 worth of wedding cookies.  A complete bust!

The good news is that we also worked at building other markets and products for our business at the same time.  We planted more than one seed.  Some of our other marketing efforts started working and we stopped focusing on the wedding industry altogether.

If the wedding business had taken off that would be great.  We could have continued to focus on that aspect of our business and decided whether we had the resources to also pursue other ideas.  If more than one seed germinates in a hole, you can cull the new start that doesn’t appear to be as strong as the others so that the sunlight, nutrients, and our energy are focused on the plant with the best chance of success.  The same is true for new business ideas.

Substitute creativity for money.  Instead of spending everything you own or taking on debt to get your business started, look for creative ways to test your idea to determine if it will work.  I have found that a little creativity can go a long way…and last much longer than my cash.  Find low cost ways to plant more seeds than you think you will need, when they germinate let the best ideas continue to grow and discard the others.  Now focus you time, attention, and money at ensuring these ideas get the attention they need and continue to grow.

It Is What You Don’t Know That Will Get You

My daughter watched the seeds grow into small plants and when they were large enough I helped her replant them outside in our raised be garden.  Each day she would water them, pull weeds, and report back how they were doing.  Until one day when I heard a shriek (that only little girls can make) followed by “Daddy, Daddy, come quick!”  As I rushed outside I could only guess what had happened and why she was screaming.

As I turned the corner I saw her standing next to the vegetable garden with a long, sad face pointing to the plants.  “Look!” she said.  Almost all of the vegetables had been eaten, including the jalapeño’s.  That was the day we learned about a Rock Chucks love of vegetable gardens and that we needed to put up better protection from these pesky rodents if we wanted to see our garden continue to grow.

I am sure there is a business lesson we can learn from this experience…but I will save it for another day.

 Have you tried to test ideas before investing significant amounts of money? What were your results?

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